Mums want it too

MILF doesn’t shock anyone anymore, but working moms? Scandal. Yet, 93% of mothers with children under four would like to work. However, legislation doesn’t make it easy for them, costing the state a significant amount of money. That’s why Mumdoo launched an awareness campaign where motherhood and work are definitely not taboo. Through visuals and a PR campaign, they reached thousands on a minimal budget and helped amend the childcare law.

CZECH PR LEMUR AWARDS: GOLD

CZECH PR LEMUR AWARDS: BRONZE