Sensitive Content - msf

Every day, social media protects you from the world’s harshest realities. Graphic images are blurred. Sensitive content is filtered out. Not by choice, but by the default. Your feed isn’t just curated. It’s censored. And when that censorship hides a humanitarian crisis, it also hides the people responding to it. MSF provides medical care in some of the world’s toughest places. When their work is labelled too sensitive, the images showing it are hidden. And with them, the chance to get support.

Client: Doctors Without Borders

Ad Agency: VML Czechia, Prague

Creative Director: Wanslez Quaresma, Karla Calheiros, Robyn Bergmann, Andy McInerney, James Wills

Art Director: Danila Shlenov, Arina Varenova

Copywriter: Helena Johnston

Chief Creative Officer: Jake Barrow

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