MCDONALD’S CHEESE SAGA

Cheese Saga is the one of the most anticipated campaign In Czech Republic and Slovakia. The cultural trigger was - Carefree happiness, which is a feeling more and more distant to adults in Czech Republic and Slovakia. Main idea of this campaign sounds like this "It's time to joyful as a kid in a ball pit"Ball pits represent childlike, carefree happiness – we all remember the feeling we got in them, and then seeing our kids playing. They conjure the same feeling as finally eating Cheese Saga. Carefree happiness.

ADC AWARDS 2024 Czechia: Grand Prix

ADC AWARDS 2024 Czechia: Gold

ADC AWARDS 2024 Czechia: Silver

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Client: McDonald's

Agency: DDB Prague

Chief Creative Officer: Dora Pruzincova, Klara Palmer

Copywriter: Ondrej Doskocil

Senior Art Director: Iván Ardura

Senior Integrated Designer: David Boleslav

Graphic Designer: Danila Shlenov

Business Director: Nikola Bochova

Senior Account Manager: Dominika Sabova

Strategist: Maros Gonda

Photography: Pavel Hejný

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